The latest innovation in Ninja’s outdoor appliance portfolio, the Ninja Woodfire Electric Outdoor Oven turns any garden into a kitchen – perfect for year-round entertaining, rain or shine.

As a result of shifting dining habits over the past few years, over a third (35%)¹ of the UK population are now fans of eating outdoors. But while the summer months traditionally associated with alfresco eating may seem a distant memory, the cooler days don’t have to mean the end of outdoor cooking.

Thanks to Ninja – the UK’s number one air fryer brand²– alfresco dining is no longer just a summer occasion.

Delivering premium flavours and textures, the Ninja Woodfire Outdoor Oven can turn any outdoor space into a kitchen, enabling consumers to take their culinary experiences – and entertaining – to new heights.

Functioning as an all-in-one artisan pizza oven, high-heat roaster, and BBQ smoker, consumers can cook and enjoy a variety of world recipes, from easy 2.5-minute³ no-turn artisan pizzas with premium brick-oven inspired charring, to succulent sizzling meats and tender smoked BBQ classics.

Equipped with eight versatile functions (including Pizza, Max Roast, Gourmet Roast, Top Heat, Bake, Smoker, Dehydrate and Keep Warm) and capable of reaching high temperatures (from 40-370°C), home chefs can create brick-oven inspired flavours without the flame, all from the comfort of their own garden, balcony or patio.

What’s more, unlike many smokers which require a substantial amount of wood pellets to deliver authentic flavour, the Ninja Woodfire Outdoor Oven needs only one scoop of pellets to add depth of flavour to meals. From short ribs to ratatouille, mac & cheese and a classic margarita pizza, you can add authentic smokiness at the touch of a button – adding an extra layer of warmth on those chilly winter evenings.

Built for year-round outdoor cooking, the Ninja Woodfire Outdoor Oven is powered by electricity, meaning consistent temperatures, for complete control and fuss-free cooking.

As the latest innovation in the brand’s outdoor Woodfire portfolio, this launch comes hot on the heels of Ninja’s best-selling Woodfire Electric BBQ Grill & Smoker, which marked the brand's first venture into the outdoor kitchen appliance market earlier this year.

Osman Ozturk, Senior Director, New Product Innovation at Ninja said: “After years of extensive consumer research, we uncovered a desire for outdoor appliances that could offer home cooks a versatile yet easy way of cooking, without losing the much-loved smoky flavour of a traditional BBQ .

"Our Ninja Woodfire family gives consumers the ability to achieve the quintessential smoky flavour they crave , minus the stress or guesswork of cooking over a flame . With the new Ninja Woodfire Electric Outdoor Oven, Brits can elevate their outdoor cooking set up for year-round alfresco entertaining – no matter the weather – taking their culinary experiences to new heights and creating flavours far beyond what they could achieve with a traditional indoor oven – and 30% faster⁴!”

The Ninja Woodfire Electric Outdoor Oven comes equipped with accessories including a Pro-Heat Tray, Pizza Stone, Roast Rack, Accessory Frame, Pellet Scoop and Robust & All Purpose Blend Starter Packs.

The Ninja Woodfire Outdoor Oven is now available to purchase for RRP £399.99 from ninjakitchen.co.uk and other selected retailers.

¹ According to consumer research conducted by National BBQ Week 2023

² UK market data, sales by value, May'22 - Apr' 23

³ Excludes pre-heat, cooked at 370°C

⁴ Vs full-size indoor oven