SIZZLE AND SIP AS 7UP LAUNCHES GAME-CHANGING BBQ RANGE
Level up your barbecue game with 7UP’s new three piece BBQ range, created with Twisted, and inspired by the iconic lemon lime flavours of 7UP, designed to elevate the taste of any dish.
London, 21st June, 2024
This summer, 7UP is levelling up the barbecue season with the launch of its innovative and delicious BBQ Range by 7UP. Created in partnership with Twisted, the home of unserious food, this exclusive three-piece collection draws inspiration from 7UP’s classic lemon-lime flavour and features a rich and luxurious Zesty Mayonnaise, an aromatic Zingy Hot Sauce and a creamy ranch-style Tangy Salad Dressing. Each condiment, all of which are vegan, is designed to elevate the nation’s favourite summer food occasion by enhancing the taste of any dish, making Briton’s barbecues more vibrant than ever.
This summer’s culinary must-have is set to take the public's taste buds on an unforgettable ride, but 7UP fans need to act fast to be in with a chance of taking home their very own BBQ Range by 7UP. Only a select number of lucky winners will get their hands on 7UP’s limited edition BBQ Range, either via 7UPs social media competition or in-person via a giveaway at one of 7UP’s first of its kind Coolbox installations.
Making its way around the UK, the unique 7UP Coolbox installations will be popping up in famed locations like Battersea Power Station, and food festivals such as Pub in the Park; 7UP will be giving away the newly-released tasty trio at each stop of the tour. The Coolbox not only offers visitors an opportunity to secure an exclusive BBQ kit, but also to enjoy complimentary ice-cold 7UP, take home some iconic merchandise and bop to local DJ’s whilst soaking up the summer vibes. Visit the 7UP Coolbox, and step into its pop-up summer oasis at one of the below locations:
Coolbox Stops
Battersea Power Station: Friday, 21st June - Sunday, 23rd June
Pub in the Park, Chiswick: Saturday, 29th June - Sunday, 30th June
Media City, Manchester: Wednesday, 3rd July - Sunday, 7th July
Foodies Festival, Tatton Park: Friday, 12th July - Sunday, 14th July
Edinburgh: Friday, 2nd August - Sunday, 4th August
Curious BBQ lovers also have the opportunity to win the BBQ range by 7UP, in partnership with Twisted, by entering the online competition by following @7upfree, and by liking and tagging a friend in the competition announcement post on either TikTok or Instagram.
Karina Carrico, Senior Marketing Lead for 7UP said: "We're absolutely fizzing with excitement to unveil the BBQ Range by 7UP, here to take the nation’s barbecue game up a notch this summer. Our range features three standout products: the luxurious Zesty Mayonnaise, perfect for adding a citrusy twist to any dish; the aromatic Zingy Hot Sauce, sure to bring the heat to any meal; and the Tangy Salad Dressing, ideal for adding a smooth and flavourful finish to any food,, levelling up every meal”
“And that's not all, 7UP is helping take summer up a notch, in more ways than one, which is why we’re bringing our Coolbox installations to cities and food festivals around the UK. We’ve created the perfect hub to chill out and enjoy a complimentary 7UP with your meal , whilst listening to much-loved tunes and we can’t wait for visitors to join us."
Helping the nation to finesse its BBQ game even further, Twisted will share new, inspiring recipe content across its website. The delicious dishes can be elevated with the 7UP BBQ range, perfectly paired with the refreshing taste of 7UP, but even without the exclusive trio of condiments, everyone can enjoy the recipes with a 7UP in hand.
For more information and updates, follow @7upfree on Instagram and stay up to date on the 7UP Coolbox tour at https://www.7up.com/en. #7UPZeroSummer #7UPZeroCoolBox